Promoting the hashtag ‘own the feels’, the campaign aims at encouraging youngsters to share their experiences to help their peers who may be facing a similar challenge. Through the presence of real accounts floating on several social media platforms, the government believes this would be an authentic way to build strength, self-worth, and resilience among young people as they learn to navigate through tough emotions.
“New Zealand has shameful statistics of family and sexual violence and we need innovative approaches to break the cycle,” Radhakrishnan said. As per a government survey, 87% of 16-24 year-olds in New Zealand’s population, who have been in a relationship have experienced harm beyond a ‘normal breakup’, Guardian reported.
Minister for the Prevention of Family Violence and Sexual Violence Marama Davidson, welcoming the campaign, said it was in sync with the government’s effort to build healthier daily relationships. “The campaign continues the government’s delivery on Te Aorerekura – New Zealand’s first ever National Strategy to Eliminate Family Violence and Sexual Violence,” she added.
Source- Hindustan Times.